CONTENT CREATION

in BEND, OREGON

BEAUTIFUL DESIGN, EASY NAVIGATION, A SITE THAT'S AS UNIQUE AND 'STAND OUT' AS YOUR BUSINESS!

We create engaging content for rad brands. For example; we craft brand strategies, campaigns for social media, blogs, websites, and emails. Think branding + messaging + sales enablement!

We are driven by integrity, fueled with charisma and creativity--bringing narratives to life with authenticity and purpose.

WEBSITE STRATEGY & CONTENT

The visuals on a website can only take your customers so far. The story you tell through your page content is what will actually convert those leads. But the common misconception is that website content is just copywriting. It’s not, and you won’t move your target customers to engage with you or buy from you unless your website resonates with them on a deeply meaningful level. You can accomplish this with the following services:

Audit

  • Competitive marketplace research

  • Current website health analysis

  • Customer interviews

  • Key-stakeholder interview

  • Analysis, report & recommendations

SEO

  • Develop a list of keywords and keyword-terms to be used on the website pages and within the content

  • Work with designer/programmer on integration

Sitemap

  • Create a user-experience focused sitemap with the collaboration of all website development vendors

  • Provide recommendations and suggestions for pages titles and navigation based on audit

Content

  • Homepage strategy and content writing 

  • Page naming

  • Headline development 

  • Sub-pages copywriting

  • SEO optimization

BLOGGING & PRESS RELATIONS

The visuals on a website can only take your customers so far. The story you tell through your page content is what will actually convert those leads. But the common misconception is that website content is just copywriting. It’s not, and you won’t move your target customers to engage with you or buy from you unless your website resonates with them on a deeply meaningful level. You can accomplish this with the following services:

Blog Strategy

  • Keyword research and recommendations

  • Blog story development (themes, topics, product connections)

  • Persona incorporation

  • Title development and calendar planning

  • Frequency recommendations

Blog Roadmap

  • Titles for all blog posts (up to 12 months) based on the themes and frequency established in the strategy

  • Recommendations for monthly content development tasks and due dates to keep production on track

  • SEO keyword recommendations and meta descriptions for all blog posts

Public Relations Strategy & Roadmap

  • Recommendations for a PR distribution list

  • Research and relationship establishment with key applicable publications

  • Recommendations for Press Release topics

  • Recommendations for article topics and titles

  • Calendar of applicable publications editorial themes, paired with client roadmap

CONTENT MARKETING

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumers’ behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. – Content Marketing Institute

Audit & Strategy

A content audit is the first step in developing a cohesive, strategic content marketing plan. The audit allows us to look at all existing company assets and marketing channels, compared to the current market, and discover trends and pitfalls. An audit generally includes the following steps:

  • Keyword research and recommendations

  • Blog story development (themes, topics, product connections)

  • Persona incorporation

  • Title development and calendar planning

  • Frequency recommendations

Action Plan

  • Roadmap - This is a tactical plan that takes the strategy elements and puts them into a working document and calendar,

  • Calendar - that outlines tangible tactics for a predefined period of time. These tactics can take on a number of shapes and sizes, from blog posts to social media posts, depending on the client.

  • Frequency and distribution recommendations

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